Overview

OOm is a digital performance marketing agency founded in 2006. We are one of the few independent agencies that are accredited by both Google and Facebook as their premier partner and business partner respectively. Our digital marketing solutions consist of 5 packages while our eCommerce website development solutions consist of 1 package to cater to different SMEs’ needs, with the aim of helping them to leverage Digital Marketing to grow their business.

Relevant Industries: All industries

Features

DM OOm Digital Performance Marketing Package - 1 LeadGen SEM/SMA Starter Combo

Professional Services

  • Digital Marketing Needs Analysis
    - Keyword Research & Analysis
    - Competitor Analysis
  • Digital Marketing Strategy Development
    - Digital Market Strategy Report
  • Digital Marketing Campaign
    1) Search Engine Marketing (SEM) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target Cost-Per-Lead (CPL): $40 - $100 *Conversion actions include Whatsapp enquiries, form enquiries or phone clicks. KPIs differ based on industry.
    - SEM Keywords Research and Analysis
    - Ad Copies Creation and Split Testing
    - Keywords Bid Optimization and Monitoring
    - Keywords Match Type Optimization and Monitoring

    2) Social Media Advertising (SMA) Campaign
    Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target Cost-Per-Lead (CPL): $30 - $77 *Conversion actions include Facebook messenger enquiries, whatsapp enquiries, form enquiries or phone clicks. KPIs differ based on industry.
    - Ad Copies Creation, Design and Copywriting
    - Ad Copies Split-Testing
    - Audience List Optimisation
    - Bid Optimisation and Monitoring
    - Facebook Pixel Conversion Tracking Setup
    - Facebook Page Editorial Post Calendar Planning
    - Facebook Posts Scheduling
  • Digital Marketing Software (includes subscription fee for 3 months)
    - Click Fraud Detection Tool (SEM Only)
    - Website Heatmap and Behavior Analytics Tool
    - Whatsapp for Business
  • Digital Assets Creation
    - 1 Dedicated Landing Page (DLP) & Maintenance - Landing Page Copywriting (300-500 words count)
    - 2 Display Banners
    - 15 Facebook Content Posts and Design
  • Review and recommendation - Monthly Campaign Report & Review
  • Review and recommendation - Final Report

 

Training

  • Digital Assets Handover
  • Training Guide

DM OOm Digital Performance Marketing Package - 2 Ecommerce SEM/SMA Starter Combo

Professional Services

  • Digital Marketing Needs Analysis
    - Keyword Research & Analysis
    - Competitor Analysis
  • Digital Marketing Strategy Development
    - Digital Market Strategy Report
  • Digital Marketing Campaign
    1) Search Engine Marketing (SEM) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target ROAS: 2x - 5x
    *KPIs differ based on industry.
    - SEM Keywords Research and Analysis
    - Ad Copies Creation and Split Testing
    - Keywords Bid Optimization and Monitoring
    - Keywords Match Type Optimization and Monitoring
     

    2) Social Media Advertising (SMA) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target ROAS: 2x - 5x *KPIs differ based on industry.
    - Ad Copies Creation, Design and Copywriting
    - Ad Copies Split-Testing
    - Audience List Optimisation
    - Bid Optimisation and Monitoring
    - Facebook Pixel Conversion Tracking Setup
    - Facebook Page Editorial Post Calendar Planning
    - Facebook Posts Scheduling
     
     
  • Digital Marketing Software (includes subscription fee for 3 months)
    - Click Fraud Detection Tool (SEM Only)
    - Website Heatmap and Behavior Analytics Tool
    - Whatsapp for Business
  • Digital Assets Creation
    - 2 Display Banners
    - 15 Facebook Content Posts and Design
  • Review and recommendation - Monthly Ranking
    - Report and Review
  • Review and recommendation - Final Report
  • Development and integration of leads management processes with existing business processes

Training

  • Digital Assets Handover
  • Training Guide

DM OOm Digital Performance Marketing Package - 3 LeadGen SEM/SEM Starter Combo

Professional Services

  • Digital Marketing Needs Analysis
    -Keyword Research & Analysis
    -Competitor Analysis
  • Digital Marketing Strategy Development
    - Digital Market Strategy Report
  • Digital Marketing Campaigns
    1) Search Engine Marketing (SEM) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target Cost-Per-Lead (CPL): $40 - $100
    *Conversion actions include whatsapp enquiries, form enquiries or phone clicks. KPIs differ based on industry.
    - SEM Keywords Research and Analysis
    - Ad Copies Creation and Split Testing
    - Keywords Bid Optimization and Monitoring
    - Keywords Match Type Optimization and Monitoring

    2) Search Engine Marketing (SEM) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target Cost-Per-Lead (CPL): $40 - $100
    *Conversion actions include whatsapp enquiries, form enquiries or phone clicks. KPIs differ based on industry.
    - SEM Keywords Research and Analysis
    - Ad Copies Creation and Split Testing
    - Keywords Bid Optimization and Monitoring
    - Keywords Match Type Optimization and Monitoring
  • Digital Marketing Software (includes subscription fee for 3 months)
    - Click Fraud Detection Tool (SEM Only)
    - Website Heatmap and Behavior Analytics Tool
    - Whatsapp for Business
  • Digital Assets Creation
    - 2 Dedicated Landing Page (DLP) & Maintenance
    - Landing Page Copywriting (300-500 words count)
    - 4 Display Banners
  • Digital Assets Creation
    - Create 3 Call-to-Action videos (5-seconds)
  • Review and recommendation - Monthly Ranking Report and Review
  • Review and recommendation - Final Report
  • Development and integration of leads management processes with existing business processes

Training

  • Digital Assets Handover
  • Training Guide

DM OOm Digital Performance Marketing Package - 4 Ecommerce SMA/SMA Starter Combo

Professional Services

  • Digital Marketing Needs Analysis
    -Keyword Research & Analysis
    -Competitor Analysis
  • Digital Marketing Campaigns
    1) Social Media Advertising (SMA) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target ROAS: 2x - 5x
    *KPIs differ based on industry.
    - Ad Copies Creation, Design and Copywriting
    - Ad Copies Split-Testing
    - Audience List Optimization
    - Bid Optimization and Monitoring
    - Facebook Pixel Conversion Tracking Setup
    - Facebook Page Editorial Post Calendar Planning
    - Facebook Posts Scheduling

    2) Social Media Advertising (SMA) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target ROAS: 2x - 5x
    *KPIs differ based on industry.
    - Ad Copies Creation, Design and Copywriting
    - Ad Copies Split-Testing
    - Audience List Optimization
    - Bid Optimization and Monitoring
    - Facebook Pixel Conversion Tracking Setup
    - Facebook Page Editorial Post Calendar Planning
    - Facebook Posts Scheduling
  • Digital Marketing Software (includes subscription fee for 3 months)
    - Website Heatmap and Behavior Analytics Tool
    - Whatsapp for Business
  • Digital Assets Creation - 24 Facebook Content Posts and Design
  • Review and recommendation - Monthly Ranking Report and Review
  • Review and recommendation - Final Report
  • Development and integration of leads management processes with existing business processes

 

Training

  • Digital Assets Handover
  • Training Guide

DM OOm Digital Performance Marketing Package - 5 SEO/SEM Advanced Combo

Professional Services

  • Digital Marketing Needs Analysis
    -Keyword Research & Analysis
    -Competitor Analysis
  • Digital Marketing Strategy Development
    - Digital Market Strategy Report
  • Digital Marketing Campaigns
    1) Search Engine Optimization (SEO) Campaign
    - KPIs: Target 30% of Keywords on Page 1 of Google within 6 Months
    - 10 Keywords on Google Singapore
    - Website Content Enhancement for SEO
    - SEO Keywords Research and Analysis
    - Meta Data Onsite Implementation
    - Quarterly Technical Audit Review
    - Monthly Link Building Activities
    - Keywords Positioning Monitoring
    - Google Algorithms Updates Monitoring
    - 24/7 SEO Reporting Dashboard Access
    - Google Analytics Tracking and Goal Conversion Setup
    - Google Search Console (GSC) Setup
    - Google My Business (GMB) Optimization and Setup

    2) Search Engine Marketing (SEM) Campaign
    - Monthly KPIs:
    a) Target Conversion rate: 2% - 5% of total clicks
    b) Target Cost-Per-Lead (CPL): $40 - $100
    *Conversion actions include whatsapp enquiries, form enquiries or phone clicks. KPIs differ based on industry.
    - SEM Keywords Research and Analysis
    - Ad Copies Creation and Split Testing
    - Keywords Bid Optimization and Monitoring
    - Keywords Match Type Optimization and Monitoring
  • Digital Marketing Software (includes subscription fee for 6 months)
    - Click Fraud Detection Tool (SEM Only)
    - Website Heatmap and Behavior Analytics Tool
    - Whatsapp for Business
  • Digital Assets Creation
    - 1 Skyscraper Article (2,500 to 3000 words count)
    - 6 Blog Posts (500 to 800 words count)
    - 1 Dedicated Landing Page (DLP) & Maintenance
    - Landing Page Copywriting (300-500words count)
    - 4 Display Banners
  • Review and recommendation - Monthly Ranking Report and Review
  • Review and recommendation - Final Report
  • Development and integration of leads management processes with existing business processes

Training

  • Digital Assets Handover
  • Training Guide

Benefits

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Increase awareness.

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Increase traffic to the website.

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Increase the number of leads and reduce the cost per lead.